As a Social Media Manager and Specialist, Paul creates engaging content that keeps clients’ social media pages at the forefront of their industry. From developing tailored content calendars to crafting compelling posts, videos, and graphics, he ensures every piece resonates with the target audience. With a focus on performance, Paul monitors campaign metrics, refines strategies, and drives audience engagement. By integrating creative development, video editing, and analytics, he helps clients stand out, increase reach, and maintain consistent growth—all while ensuring a cohesive brand presence and enhanced efficiency through AI integration.