Primo Paint Body & Repair provides expert collision repair, refinishing, and paint restoration services to customers across Texas.
Although their website showcased strong service offerings, it lacked technical optimization and struggled to appear prominently in local search results.
RBM’s objective: establish rapid SEO traction and optimize digital visibility—laying a foundation for long-term organic growth, stronger lead flow, and better ad performance.
RBM redeveloped Primo’s site with modern UX and SEO best practices in mind.
The updated website improved both performance and user experience—making it easier for visitors to contact Primo directly.
A comprehensive SEO and Google Business overhaul drove the early results.
Within just 30 days, organic traffic increased by 56.38%, keyword rankings rose from 82 to 89, and CTR jumped by 60%—showing stronger visibility and click relevance.
To complement the organic push, RBM launched and optimized Google Ads campaigns focused on local service intent.
This paid layer ensured Primo captured high-intent traffic even as organic rankings continued to grow.
RBM strengthened Primo’s community presence with an active social media strategy.
This consistent cadence built awareness and supported both SEO and paid campaigns through cross-channel exposure.
RBM’s strategic oversight ensured every element—web, SEO, and paid—worked cohesively.
This approach created alignment between performance data and real business outcomes.
Within the first 30 days of optimization:
These early metrics show a clear trajectory toward sustainable long-term growth.
Primo Paint Body & Repair now benefits from an integrated marketing ecosystem that connects web design, SEO, paid media, and social storytelling under one performance framework.
With a stable technical base, a growing keyword profile, and measurable visibility gains, Primo is positioned for continued expansion across Texas’ competitive auto repair market.
