Social Media
Content

Consistent presence. Engaging content. Measurable growth.

We create and manage social media strategies that connect with your audience, build community, and drive real business results.

Trusted by Leading Brands

Why Our Social
Media Works

Too many businesses post just to stay active. We post with purpose. At Rare Blue Moon, we develop platform-specific strategies that blend creative storytelling with data-backed targeting. Our campaigns are built to:

  • Keep your brand top-of-mind with consistent, on-brand content
  • Boost engagement through scroll-stopping visuals and messaging
  • Drive traffic and conversions from organic and paid campaigns
  • Showcase your authority with expert positioning and social proof
  • Strengthen your online reputation through curated interactions
  • Help you stand out in saturated feeds, not get lost in them

What We Deliver

Custom websites built to perform—fast, responsive, and designed to scale. From strategic UX to secure hosting, every site is engineered to convert and grow with your brand.

Our Social Media
Packages Include:

  • Monthly content calendars tailored to key dates and campaigns
  • Custom graphics, carousels, reels, stories, and video shorts
  • Platform management (Meta, Instagram, LinkedIn, TikTok, YouTube)
  • Daily or weekly posting based on your growth stage
  • Social copywriting that reflects your voice and tone
  • Paid ads strategy and campaign deployment (optional)
  • Comment moderation and audience engagement (optional)
  • Performance analytics with monthly reports and insights
  • Strategy calls to plan for trends, launches, and audience growth

Organic + Paid Integration

Your social presence should generate more than likes.

Boosted posts for key promotions

Retargeting and lookalike audiences

Short-form video ad production

Performance tracking by platform

Ongoing campaign refinement and A/B testing

Our Process

Our Process

01

Discovery & Strategy

We begin with a deep dive into your audience, competitors, and goals—building a strategy that aligns with your brand and buyer journey.

02

Content Planning

We map out a monthly content calendar that includes static posts, video, stories, and trending formats across your chosen platforms.

03

Creative Production

Our design and copywriting team creates custom-branded content tailored to each platform, optimized for engagement and performance.

04

Execution & Engagement

We handle post scheduling, monitor performance, and (if selected) engage with your audience through comments and DMs.

05

Reporting & Optimization

You’ll receive detailed monthly reports, engagement insights, and a strategy session to review what’s working and plan next steps.

Need More Than Just Social?

We offer full-funnel marketing support to complement your social media presence:

Brand identity and content strategy

High-converting landing pages and websites

Video production for social and ads

Paid advertising across Google, Meta, TikTok, and YouTube

Email newsletters and marketing automation

WEBSITE

SEO

Social Media

Jon Mason • Author
Branding & Growth

Turning Followers Into Customers

Rare Blue Moon helped client create a social strategy that transformed their online presence. In just 90 days, they achieved:

Read the Case Study

317%

Increase in Instagram Engagement

2,500+

New Followers Across Platforms

38%

Increase in Website Traffic From Social

4.1x

ROAS from a paid Meta campaign

Love Serving Autism

Serving Up Impact Through Purposeful Storytelling

+35.47%

increase in followers (YTD)

+22.9%

rise in organic reach

+100%

growth in content interactions
RBM’s Social Media, Creative, and Strategy teams helped Love Serving Autism strengthen its digital storytelling, grow community engagement, and expand awareness for its inclusive mission through purposeful social campaigns and creative design.

More

Let's Build Something Worth Remembering?

If you're ready for a strategic partner who understands how to scale—from local wins to global campaigns—we're ready to talk.

Social Media FAQs

A social media content agency develops and manages strategies designed to grow a brand’s presence, engagement, traffic, and conversions across social platforms. Rare Blue Moon handles strategy, content planning, graphics, reels, stories, video shorts, copywriting, scheduling, performance monitoring, reporting, and optional paid advertising and community engagement.

Social media management costs vary depending on the number of platforms, posting frequency, content production, video requirements, paid advertising, community management, and reporting involved. Rare Blue Moon does not publish fixed social media pricing on its service page, so the cost will depend on the scope of the social media package and the business’s growth goals.

The best platforms depend on where your target audience spends time, what type of content your business can produce, and your content goals. Rare Blue Moon manages social media across Meta, Instagram, LinkedIn, TikTok, and YouTube and develops platform-specific strategies instead of using the same approach everywhere.

There is no single posting schedule that works for every business. Posting frequency should depend on the platform, audience, available content, and stage of growth. Rare Blue Moon offers daily or weekly posting schedules and develops monthly content calendars around key dates, campaigns, trends, and business priorities.

Organic social media uses unpaid posts and interactions to build an audience, strengthen relationships, and maintain brand visibility, while paid social uses advertising budgets to reach targeted audiences and drive specific actions. Rare Blue Moon integrates both approaches through organic content, boosted posts, retargeting, lookalike audiences, short-form video ads, and paid campaign management.

Yes. Social media can support lead generation and sales when content and campaigns are connected to clear business goals rather than focusing only on followers and likes. Rare Blue Moon develops organic and paid campaigns designed to drive traffic and conversions, with performance tracked by platform to determine what is producing results.

The right content mix depends on your audience, platform, and goals. Rare Blue Moon creates custom graphics, carousels, reels, stories, static posts, video shorts, and platform-specific copy while incorporating trending formats and campaign-related content into monthly content calendars.

Engaging with comments and direct messages can help businesses build stronger audience relationships and maintain their online reputation. Rare Blue Moon offers comment moderation and audience engagement as an optional part of its social media management services and can monitor and engage with audiences during campaign execution.

Social media performance can be evaluated using metrics connected to the campaign’s goals, including engagement, traffic, conversions, campaign performance, and return on ad spend. Rare Blue Moon provides performance analytics, platform-level tracking, monthly reports, engagement insights, and strategy sessions to identify what is working and where campaigns should be adjusted.

The timeline for social media results varies based on your starting audience, content quality, posting consistency, platform, industry, advertising budget, and campaign goals. Rare Blue Moon uses ongoing performance tracking, campaign refinement, and A/B testing rather than relying on a fixed timeline. The company also highlights a client example where measurable improvements in engagement, followers, website traffic, and paid campaign performance were achieved within 90 days, although individual results will vary.

Digital Strategy • SEO • Paid Media • Social Content • Analytics • CONVERSION RATE OPTIMIZATION•