Trusted by Leading Brands
Running ads isn’t hard. Running profitable ads is. At Rare Blue Moon, we combine creative strategy with data science to build campaigns that don’t just get clicks—they drive growth. Our approach is built to:
We start by identifying your growth goals, understanding your customer, and evaluating existing campaign performance (if applicable).
Based on your goals and budget, we design an integrated media plan across the platforms that will give you the best ROI.
We craft ad visuals, write conversion-focused copy, and build any necessary landing pages or funnel assets.
Once live, we monitor and optimize weekly—adjusting bids, creatives, and targeting to maintain efficiency and profitability.
You’ll receive transparent reports, live dashboards, and strategic calls to review what’s working and plan how to scale next.
The right paid advertising budget depends on your goals, audience, competition, platform, and expected return. Rare Blue Moon does not list a fixed minimum ad spend on its Paid Advertising page. Instead, it develops a media plan around the client’s goals and available budget, then uses budget pacing and daily performance monitoring to allocate spend efficiently.
The better platform depends on your audience, offer, and customer journey. Google Ads can help reach people actively searching for products or services, while Meta can reach targeted audiences across social platforms. Rare Blue Moon manages campaigns across Google and Meta, as well as TikTok and YouTube, and selects platforms based on business goals, budget, and expected ROI.
Paid campaigns can begin generating traffic and data soon after launch, but profitable performance usually requires ongoing testing and optimization. Rare Blue Moon monitors campaigns after launch and optimizes bids, creatives, targeting, placements, and campaign structure weekly rather than treating the initial setup as the finished strategy.
Rare Blue Moon’s PPC management includes strategy sessions, Google, Meta, TikTok, and YouTube campaign management, keyword research, audience targeting, placement strategy, ad copy and creative development, conversion tracking, retargeting, budget pacing, daily monitoring, weekly optimization, monthly ROAS reporting, and quarterly strategy reviews.
ROAS, or return on ad spend, measures how much revenue advertising generates compared with the amount spent on ads. Rare Blue Moon provides monthly reporting with ROAS breakdowns and recommendations, along with transparent reports and live dashboards that help clients understand campaign performance and identify opportunities to scale.
Retargeting allows businesses to advertise again to people who have previously interacted with their brand or moved through part of the buying journey. Rare Blue Moon includes retargeting and funnel sequencing within its PPC management services and can also support email and retargeting automation as part of a broader full-funnel strategy.
A dedicated landing page can help align the visitor experience with a specific ad, offer, or conversion goal. Rare Blue Moon builds landing pages and funnel assets when needed as part of campaign development, including funnels for landing pages, upsells, and other conversion-focused experiences.
A/B testing helps determine which version of an advertisement performs better instead of relying on assumptions. Rare Blue Moon tests elements such as headlines, visuals, and calls to action, then uses campaign data to refine creative, targeting, bids, placements, and overall campaign performance.
Yes. Paid advertising can be adapted to different business models and geographic targets. Rare Blue Moon specifically develops multi-platform advertising strategies ranging from local lead generation campaigns to national eCommerce campaigns, using targeting, creative, conversion tracking, and funnel strategy based on the business’s goals.
Paid advertising campaigns should be monitored regularly because audience behavior, creative performance, costs, and competition can change. Rare Blue Moon uses daily performance monitoring and budget pacing, performs weekly campaign optimizations, provides monthly reporting, and conducts quarterly strategy reviews to refine and scale campaigns over time.
