Serving Up Impact Through Purposeful Storytelling
Social Media Management
RBM developed a clear, consistent social media system designed to build awareness and community. Curated and scheduled three posts per week plus one video across major channels, tailored follows and engagement to like-minded groups and organizations, and implemented a monthly and quarterly analytics cycle to track growth and refine content direction — focused around participant milestones, awareness events, and community programs.
Content Marketing
RBM created a structured content calendar that supported both ongoing initiatives and milestone events. Planned campaigns around awareness months and major program activities, crafted stories highlighting athletes, volunteers, and community impact, and balanced organic storytelling with boosted visibility during campaigns.
Video Production
RBM's video editors transformed raw program footage into dynamic, mission-driven clips. Edited videos to enhance quality, pacing, and message clarity, created short-form social videos celebrating achievements and volunteer highlights, and added captions and accessibility features to ensure inclusivity.
Creative Design & Visual Assets
To enhance brand consistency, RBM redesigned visual materials across both digital and event campaigns. Customized Canva templates for the annual Match Point Gala — including save-the-dates, invites, program books, and table cards — designed two gala slideshow presentations aligned with the year's event theme, and updated the sponsorship deck with refreshed layouts and clear partner benefits.
Strategy & Consulting
RBM provided ongoing strategic support for the organization's major initiatives — advising on Gala marketing and audience engagement strategies, guiding the internal team on accessibility best practices including alt text, captions, and community tagging, and ensuring that storytelling remained authentic while strategically aligned with growth objectives.
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