Phone calls up 236% in 69 days
Rare Blue Moon manages paid search for Affordable RV, Boat & Self Storage Facility in West Palm Beach. This was a growth campaign: the brief was to increase the volume of inquiries reaching the facility, and investment was scaled to do it. Across 69 days from August to October 2026, phone calls grew from 66 to 222 and conversions from 48 to 145.
Phone calls averaged about 3 per day across the period, up from about 1 per day before it.
The objective
Affordable RV, Boat & Self Storage Facility rents storage space for RVs, boats and household goods in the West Palm Beach area. Rare Blue Moon manages the facility's paid search account. This engagement was about growth rather than efficiency: the objective was to increase the volume of inquiries reaching the facility, in a local market where national storage brands bid on the same searches, and advertising investment was increased to pursue it.
Holding ground against national brands
The facility bids against national storage brands on its core local searches. On the keyword "self storage west palm beach", the account appeared in a steady 12% of the available ad placements between the four weeks to September 10 and the four weeks to October 8, 2026.
Measured across the period
Daily performance peaked in early to mid August, with a second spike in late September. Phone calls grew fastest of the lead metrics tracked.
What the data shows
Paid search results reported for August 1 to October 8, 2026.
Scaling into local demand
Phone calls more than tripled
The account recorded 222 phone calls across the period, up from 66 in the 69 days before — an increase of 236%.
Conversions tripled
Conversions rose from 48 to 145, an increase of 202%, while clicks rose from 232 to 900.
Calls are the facility's main lead source
Phone calls grew fastest of the lead metrics tracked, averaging about 3 per day across the period against about 1 per day before it.
Visibility held against national competition
On the core local keyword, the account appeared in a steady 12% of available ad placements across the September and October comparison windows.
What this included
- Ongoing paid search account management across the reporting period
- Performance monitoring and reporting, including analysis of how often the ads appeared against competitors
The takeaway
Asked to grow inquiry volume in a market dominated by national brands, the account delivered 236% more phone calls and 202% more conversions across 69 days.
Measurement & publishing
notes.
- Reporting period: August 1 to October 8, 2026.
- Comparison period: May 24 to July 31, 2026, of equal length (69 days).
- Source: platform reporting for the facility's paid search account.
- Impression share figures compare September 11 to October 8, 2026 with August 14 to September 10, 2026, a different window from the main reporting period.
- Figures are as reported at the close of the reporting period. Changes between periods are reported as observed.