+63% impressions. +167% interactions. One month.
Healthcare · physician-led brand. September 2026 vs. August 2026, Instagram + TikTok.
40 short-form videos in 30 days: 20 Reels and 20 TikToks. Top video: 177.6K TikTok views. Top Reel: 96.7K views and 1,932 shares. Average reach per Reel up 21%, daily reach up 33%.
Who is watching.
On Instagram, 42.5% of the audience is in the United States, then India at 8% and the UK at 3.8%. The core age group is 25–44, the largest share of the audience. The female/male split is 43 / 40, near even.
Next 30 days.
Double down on OR-culture and curiosity-hook formats. Add calls to action to turn reach into followers and bookings. Revive LinkedIn with repurposed clips to reach professional audiences.
Same playbook, other industries.
+3,300% organic traffic for Techbros. +157% monthly form submissions for Royal Medical Center. +139% follower growth for Jon Mason.
Before and after.
September 2026 vs. August 2026. Instagram + TikTok.
Three videos did the heavy lifting.
177.6K TikTok views
Operating-room culture: a behind-the-scenes, human-first take.
96.7K Reel views · 1,932 shares
Why mosquito bites hit people differently: a curiosity hook.
65.4K TikTok views
551 shares: Zepbound vs Mounjaro: a trending topic, explained simply.
What worked
- Relatable, human moments beat clinical talk
- Curiosity hooks on everyday health questions earn shares
- Steady output: near-daily posting on both platforms