Building destination awareness through social content.
Combined Facebook and Instagram impressions, October 1–31, 2025; +60.09% versus the report’s prior period.
The October 2025 report records 84.86K combined impressions (+60.09%), 3,033 interactions (+45.96%) and 1,897 followers (+3.77%). Facebook contributed 78.93K impressions and 2,996 interactions. Instagram contributed 5,925 impressions and 37 interactions, both down versus the prior period. The growth was driven primarily by Facebook; these figures do not establish bookings or revenue.
Highlights.
84.86K impressions
Combined Facebook and Instagram, October 2025.
3,033 interactions
Combined total; +45.96% versus the report’s prior period.
1,897 followers
Combined platform followers; +3.77%, not a deduplicated audience.
What this
included.
- Three weekly posts: two static, one video
- Facebook, Instagram, TikTok and LinkedIn
- Platform-specific captions and visuals
- Scheduling aligned to audience behavior
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Storytelling tied to every construction milestone.
RBM created a monthly calendar tied to construction updates, milestones and community features.
Highlights.
Milestone-led calendar
Content planned around construction updates, milestones and community features.
Authentic balance
Promotional and lifestyle storytelling balanced for organic authenticity.
Subtle calls to action
Gentle prompts to drive investor interest and inquiries.
What this
included.
- Monthly content calendar
- Promotional and lifestyle storytelling
- Subtle calls-to-action for investor inquiries
Grow Your Business with RBM's Integrated Campaigns?
A brand look as polished as the destination.
RBM developed branded templates reflecting coastal sophistication.
Highlights.
Branded templates
Templates reflecting coastal sophistication for social and video.
Consistent system
Consistent typography, colors and motion graphics across assets.
High-end minimalism
Minimalist design that elevates brand perception.
What this
included.
- Branded social and video templates
- Consistent typography and color system
- Motion graphics
- High-end, minimalist visual style
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Positioning defined before the first dock.
RBM conducted an initial brand strategy session to define positioning and tone.
Highlights.
Brand strategy session
Defined positioning and tone for the brand.
Data-led adjustments
Recommendations based on audience analytics and performance data.
Quarterly reviews
Scheduled reviews to refine messaging across channels.
What this
included.
- Initial brand strategy session
- Audience analytics and performance recommendations
- Quarterly messaging reviews
Grow Your Business with RBM's Integrated Campaigns?
Marina renderings and local life, in motion.
Increase in total views
RBM produced and edited video clips showcasing marina renderings, on-site progress and local lifestyle appeal.
Highlights.
Story-led clips
Marina renderings, on-site progress and local lifestyle appeal.
Branded finish
Motion captions and subtle branded overlays for consistency.
Repurposed visuals
Key visuals reworked for reels, TikToks and LinkedIn snippets.
What this
included.
- Video clips of renderings, progress and lifestyle
- Motion captions and branded overlays
- Reels, TikTok and LinkedIn cutdowns