Conversions up nearly 6x in 131 days
Rare Blue Moon runs paid search for I Need the Plumber & Air Conditioning across 54 campaigns segmented by service and intent. Between June and October 2026, conversions grew from 80 to 476 and the conversion rate rose from 6.77% to 11.53%.
Conversions grew faster than clicks. Clicks rose 270% while conversions rose 494%, and the conversion rate rose by 70% in relative terms.
The objective
I Need the Plumber & Air Conditioning is a home services company offering plumbing and air conditioning work. Rare Blue Moon manages the company's paid search account. For a trade business that depends on urgent, local jobs, the objective was to increase the number of booked calls and form submissions the account generated.
Segmented by service and intent
Rare Blue Moon runs the account across 54 campaigns, segmented by service line and by the intent behind each search. The structure allows budget and messaging to be set separately for each service the company offers.
Measured across the period
The daily trend shows the strongest stretch from mid-July through August, when clicks and conversions both peaked.
What the data shows
Paid search results reported for June 1 to October 9, 2026.
Built around how people search
Conversions grew nearly sixfold
The account recorded 476 conversions across the period, up from 80 in the 131 days before — an increase of 494%.
Conversions outpaced clicks
Clicks rose 270% while conversions rose 494%, so the account converted a higher share of the traffic it bought, not simply more of it.
Conversion rate rose 70% in relative terms
The conversion rate moved from 6.77% to 11.53%, a gain of 4.76 percentage points.
54 campaigns, segmented by service and intent
The account is structured so budget and messaging can be set separately for each service line.
What this included
- Campaign structure across 54 campaigns, segmented by service and intent
- Ongoing paid search account management across the reporting period
- Performance monitoring and reporting
The takeaway
Across 131 days of paid search management, the account recorded 494% more conversions and a conversion rate that rose from 6.77% to 11.53%.
Measurement & publishing
notes.
- Reporting period: June 1 to October 9, 2026.
- Comparison period: January 21 to May 31, 2026, of equal length (131 days).
- Source: platform reporting for the company's paid search account.
- Conversions include form submissions and calls tracked as conversions. The platform reports conversion totals to two decimal places because some conversions are modelled rather than directly observed.
- Figures are as reported at the close of the reporting period. Changes between periods are reported as observed.