More phone calls from the same Google Ads traffic
In 69 days of Google Ads management, phone calls rose 52%, from 97 to 147, with about the same number of clicks as the period before.
The client
Liquivida is a wellness center in Wellington, FL, offering medically supervised treatments including aesthetics, IV therapy and weight loss. Its Google Ads account is managed by Rare Blue Moon.
The challenge
In the previous period, the account brought in about 1,120 clicks but only 97 phone calls, and its conversion rate was 2.16%. For a med spa, a phone call is usually the step before a booked consultation, so the goal was to turn more of the existing traffic into calls.
Before and after.
Aug 1 to Oct 8, 2026, compared with the previous period of equal length.
How RBM approached the work
Treatment-focused campaigns
separate ad groups for each treatment.
Keyword cleanup
removed research and DIY searches, focused on “near me” and booking-intent terms.
Call-focused ads
call assets during clinic hours, plus consultation messaging.
Conversion tracking
calls from ads, website calls and booking form submissions.
Strategic focus
- Treatment-focused campaigns
- Keyword cleanup
- Call-focused ads
- Conversion tracking
The takeaway