Red River Title Company is a real estate title and escrow service provider known for its personal approach to closing experiences.
Despite having an established reputation offline, the brand struggled to translate that trust into online engagement.
Their social channels relied heavily on static graphics and templated posts — limiting visibility and failing to capture the human side of their business.
RBM was brought in to help the company evolve its content strategy, using video-first storytelling to educate clients, highlight success stories, and build credibility across digital platforms.
RBM took over full management of Red River Title’s Facebook, Instagram, and TikTok accounts to bring structure, consistency, and creativity to their online presence.
By aligning their social activity with real estate trends and community topics, we positioned Red River Title as both approachable and authoritative.
The foundation of the strategy was video.
Each month, RBM produced six high-quality videos that showcased the team’s expertise and community involvement.
This approach proved that a smaller volume of high-value videos could outperform the quantity-driven strategies common in the industry.
RBM supported video and social performance with complementary SEO work designed to improve discoverability and local search visibility.
SEO provided a stable foundation that amplified video content reach and improved engagement across all channels.
To strengthen the company’s credibility online, RBM introduced a light reputation management system.
This helped the brand maintain authenticity while fostering trust within its digital community.
The results confirmed the power of a focused, creative, and consistent approach:
The new content strategy also led to more qualified client inquiries and improved brand visibility within key local markets.
Red River Title Company now operates with a sustainable, repeatable video marketing system.
Every post, video, and interaction contributes to the brand’s growth while reinforcing its role as an educator and trusted real estate partner.
What began as a simple social revamp became a complete shift in how the company communicates online — from static promotion to story-driven connection.
