Royal Medical Center

Transforming Royal Medical Center's Digital Presence

RBM’s Website, Paid Advertising, SEO, and Creative teams collaborated to help Royal Medical Center — a national Hormone Replacement and Weight Loss provider — build a measurable, scalable, and patient-first marketing system.

+157%

increase in monthly form submissions

+258%

growth in paid conversions

433

new monthly phone calls generated

The Project

Royal Medical Center offers hormone replacement and weight loss therapy to patients across the U.S. through telehealth.

Before partnering with Rare Blue Moon, their digital foundation lacked structure and visibility.
The website was outdated and difficult to use on mobile. Paid ads were active but underperforming, and tracking wasn’t properly implemented. This meant the team couldn’t see which efforts were driving results.

RBM stepped in to build a connected digital system — a fast, high-performing website supported by a full-funnel paid strategy, creative execution, and foundational SEO.

What We Did

Website Design & Development

RBM redesigned Royal Medical Center’s website from the ground up, focused on performance, accessibility, and conversion.

  • Built a clean, modular website designed for speed and clarity
  • Simplified patient pathways: Book • Renew • Services • Pricing • FAQs
  • Integrated booking forms and secure call-to-action tracking
  • Ensured full mobile responsiveness and ADA-friendly accessibility
  • Added schema, metadata, and optimized on-page structure for SEO and AEO

The result was a patient-centered platform that’s fast, compliant, and built to convert.

Paid Advertising (PPC)

RBM rebuilt and optimized Royal Medical Center’s Google Ads campaigns to focus on quality over quantity.

  • Complete account restructure with segmented campaigns for TRT, HRT, and Weight Loss
  • Keyword research, ad copy optimization, and conversion-focused landing pages
  • A/B testing of creative assets to improve engagement and ROI
  • Continuous weekly optimization for bids, locations, and device performance
  • Expansion across Google Search, YouTube, and Discovery for broader, high-intent reach

Within six months, the clinic’s ad performance shifted from wasted spend to sustainable patient acquisition.

SEO (Search Engine Optimization)

To ensure lasting visibility beyond paid traffic, RBM implemented key on-page and technical SEO improvements.

  • Optimized metadata, headings, and internal linking
  • Improved Core Web Vitals and page load speeds
  • Created structured data for services, reviews, and FAQs
  • Enhanced Google Business Profile for local discovery

These improvements solidified the site’s search presence and increased qualified organic leads.

Social Media Management

Our social media team strengthened brand consistency and awareness through ongoing content creation and posting.

  • Developed branded content tailored for patient education and engagement
  • Scheduled posts to align with ongoing campaigns and seasonal messaging
  • Maintained consistent visual identity across platforms

This ongoing presence supported both organic and paid reach, keeping Royal Medical Center visible and trustworthy across channels.

Creative Design & Visual Assets

RBM produced design assets to unify branding across all digital touchpoints.

  • Refreshed visual identity with clean, medical-grade professionalism
  • Designed scroll-stopping graphics and ad visuals for paid media
  • Applied consistent typography, imagery, and messaging across the site and social channels

The cohesive design language reinforced trust and recognizability for the brand.

The Results

The Results

After six months of integrated campaign management:

  • 157% increase in monthly form submissions
  • 258% growth in paid ad conversions
  • 433 new phone calls generated monthly
  • 50% lower mobile bounce rate
  • Positive ROI across ad spend and website investment

RBM’s unified approach gave Royal Medical Center measurable results, improved visibility, and a strong foundation for long-term growth.

The Impact

Royal Medical Center now runs on a connected, performance-driven digital ecosystem — where the website, paid ads, and organic visibility all work together.

Their new patient experience is clear, mobile-friendly, and measurable. Paid and organic channels support each other, ensuring consistent results and steady lead flow month after month.

RBM helped the clinic evolve from disconnected efforts to a cohesive, data-backed growth system.

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Digital Strategy • SEO • Paid Media • Social Content • Analytics • CONVERSION RATE OPTIMIZATION