163% more conversions on the same budget
Rare Blue Moon rebuilt the ad groups and keywords on a commercial stucco contractor's paid search account. Between July and October 2026, conversions rose from 57 to 150 and the conversion rate rose from 2.05% to 7.92%, with the budget unchanged and slightly fewer clicks.
Conversions rose 163% without buying more traffic. The account converted a far higher share of the clicks it already had.
The objective
The client provides stucco for commercial properties, working on both new construction and renovation projects. The work supports a building's curb appeal, long-term protection and structural integrity. Rare Blue Moon took over management of the paid search account, with the objective of increasing the number of inquiries the account generated from its existing budget by matching the advertising more closely to what commercial buyers search for.
Rebuilt ad groups
We restructured the account's ad groups so that each group covers a tightly defined theme and each ad matches the searches in its group.
Refined keywords
We rebuilt the account's keyword coverage around the terms commercial buyers use, so that the budget reaches searches relevant to commercial stucco work.
Measured across the period
Conversions came in steadily through the period, with the strongest days in September and early October. Impressions grew 37% on the same budget.
What the data shows
Paid search results reported for July 1 to October 8, 2026.
Spending the same budget better
Same budget, 2.6 times the conversions
Conversions rose from 57 to 150 with the budget unchanged across both periods.
The same traffic, working far harder
Without buying more clicks, the conversion rate rose from 2.05% to 7.92% — a gain of 5.87 percentage points.
Cost per conversion fell about 62%
With the budget held flat and conversions up 163%, each conversion cost roughly 38% of what it did in the previous period.
Wider reach on the same spend
Impressions rose 37%, from 34.2K to 46.8K, without an increase in budget.
What this included
- Ad group restructure into tightly themed groups
- Keyword rebuild around commercial search terms
- Ads matched to their ad groups
- Ongoing paid search account management across the reporting period
- Performance monitoring and reporting
The takeaway
With the ad groups and keywords rebuilt and the budget unchanged, the account recorded 163% more conversions without buying more traffic.
Measurement & publishing
notes.
- Reporting period: July 1 to October 8, 2026.
- Comparison period: the previous period of equal length.
- Source: platform reporting for the client's paid search account.
- Budget was unchanged between the two periods. No budget amounts are published.
- The 62% reduction in cost per conversion is derived from the unchanged budget and the increase in conversions, as stated in the source reporting.
- Figures are as reported at the close of the reporting period. Changes between periods are reported as observed.