Techbros is a certified electronics recycling and IT asset disposition (ITAD) company operating across multiple U.S. cities. Despite offering critical e-waste solutions, their digital footprint wasn’t capturing market share or generating meaningful leads.
RBM’s challenge: build an SEO engine that could drive national visibility while keeping the focus on local service intent and industry authority.
The solution required full alignment across web, SEO, and video — ensuring every element of the brand communicated trust, compliance, and scale.
RBM designed and launched a modern, performance-optimized website that served as the foundation for long-term SEO growth.
The new website became a technically sound platform ready to support multi-city expansion.
The SEO campaign formed the core of Techbros’ growth strategy.
RBM deployed a comprehensive, tiered SEO program that combined technical, on-page, and local strategies:
RBM’s data-driven approach ensured Techbros ranked not just broadly, but locally — dominating for “ITAD,” “e-waste recycling,” and “secure data destruction” in multiple regions.
Content played a critical role in scaling visibility and trust.
The content strategy reinforced Techbros’ expertise while boosting performance across competitive keyword clusters.
As part of an ongoing content partnership, RBM conceptualized and produced educational and promotional video assets to elevate brand credibility.
These assets not only supported SEO through embedded engagement but also amplified organic reach on social and ad platforms.
RBM provided long-term strategic oversight and consultation to maintain consistent performance growth.
This holistic approach kept Techbros on track, aligned across all marketing fronts, and positioned for sustainable growth.
In just three months, Techbros experienced transformative visibility gains:
Techbros went from being an overlooked local recycler to a top-ranking national player across high-value markets.
Techbros’ success highlights the power of integrated execution:
RBM’s strategy didn’t just increase numbers — it positioned Techbros as a trusted national authority in electronics recycling and ITAD services, opening the door for new partnerships, inquiries, and long-term growth.
