Website Design & Development

RBM built a custom website designed for speed, clarity, and conversion.

• Developed a responsive layout optimized for both residential and commercial audiences
• Structured key service pages for search relevance and user navigation
• Integrated tracking through Google Tag Manager for calls, forms, and page actions
• Ensured technical compliance for SEO, Core Web Vitals, and mobile performance

The new site became the foundation for visibility and growth, ready to support all ongoing marketing efforts.

SEO (Search Engine Optimization)

With the site live, RBM launched a rapid SEO implementation plan focused on early visibility.

• Conducted full technical audit and site indexing validation
• Performed keyword research targeting “electrical services,” “commercial electrician,” and local intent terms
• Optimized homepage, service pages, and metadata for immediate search relevance
• Improved internal linking and structured data for better crawlability
• Set up Google Business Profile and enhanced local listings

Within 15 days, keyword rankings doubled from 42 to 84, and impressions rose from 2.64K to 4.13K—demonstrating immediate organic momentum.

Paid Advertising (PPC)

While organic growth built traction, RBM’s Paid Media team set up and optimized Google Ads campaigns to capture high-intent searchers in real time.

• Created targeted campaigns focused on local service keywords
• Implemented conversion tracking for calls and form submissions
• Continuously adjusted bids and ad copy for performance and ROI

This dual approach—SEO plus PPC—ensured visibility across both organic and paid search results, accelerating early lead generation.

Video Production

As part of the Digital Times partnership, RBM produced a 60-second promotional video for TriCities Electric.

• Scripted and edited the video to highlight the company’s expertise and reliability
• Optimized the asset for use across social channels and the company website
• Integrated the video into SEO and ad landing pages for added engagement value

The video provided a high-quality introduction to the brand and strengthened local awareness.

Strategy & Consulting

RBM’s marketing team worked closely with TriCities Electric leadership to align performance data with business objectives.

• Advised on local market positioning and brand messaging
• Reviewed tracking and analytics to ensure accurate measurement
• Recommended next-phase tactics for continued organic and paid growth

This collaborative structure helped the client stay informed and in control of their digital progress.