Foundational clarity. Bold visuals. A brand built to last.
We help businesses uncover who they are, define where they’re going, and design how they’ll be remembered through intentional brand strategy and unforgettable creative.
Most brands struggle to stay consistent and compelling in their messaging. At Rare Blue Moon, we bring clarity, strategy, and execution to both your content and email marketing, helping you generate organic traffic, nurture your audience, and drive action. Every piece we create is designed to:
Increase visibility with SEO-optimized blog content
Build authority and educate your audience
Nurture leads and subscribers through well-timed email flows
Convert readers with persuasive storytelling and smart CTAs
Reduce churn and increase engagement through automation
Strengthen your brand voice across every channel
What We Deliver
From long-form blog posts to high-converting email campaigns, we write, design, and deliver content that fuels your funnel.
Our Brand Strategy & Identity Services Include:
Discovery workshops to uncover brand voice, values, and vision
Competitive research and positioning frameworks
Tagline, tone, messaging, and elevator pitch development
Logo design (multiple concepts + revisions)
Font systems and color palette creation (HEX, RGB, CMYK)
Social media logo formats and web icons (favicon, square formats)
Full brand style guide with usage rules and examples
Business card, letterhead, and signage design
Editable source files and print/web-ready asset delivery
Consulting on launch strategy, brand rollout, and audience targeting
Start With Strategy. Scale With Identity.
We don’t just design; we advise.
Many clients come to us with questions. Who are we targeting? What’s our message? Where should we show up next?
That’s why we combine visual identity with executive-level strategy. We help you:
Clarify who your brand is (and who it’s not)
Position yourself competitively in the market
Map out the next 90 days with a brand-led go-to-market plan
Align messaging across your site, ads, emails, and beyond
Create a brand that fuels both confidence and conversions
Our Process
Our Process
01
Discovery & Brand Strategy
We kick things off with a brand deep-dive. This includes workshops, competitor analysis, and audience research to define your positioning and message.
02
Visual Identity Design
Next, we translate your brand strategy into visuals: logos, typography, color, and styles that reflect who you are and appeal to your audience.
03
Brand System Delivery
We package everything into a complete brand kit, including usage guidelines, print/web formats, editable files, and social-ready assets.
04
Ongoing Consulting
Need help beyond design? We offer ongoing support for launch, campaign planning, audience segmentation, and high-level marketing decisions.
Need More Than Branding?
We provide end-to-end creative and strategic support:
Website design and development to match your brand
Content strategy, SEO, and lead generation
Social media rollout and visual templates
Video production with on-brand messaging
Paid campaigns to get your brand seen and remembered
WEBSITE
SEO
Social Media
Jon Mason • Author Branding & Growth
A Brand That Feels Like You—And Converts Like Crazy
Rare Blue Moon helped client go from scattered visuals and unclear messaging to a complete brand transformation. In just 90 days, they saw:
Read the Case Study
4x
Increase in lead conversion on branded landing pages
89%
Lift in social media engagement after relaunch
Streamlined
Messaging across all marketing channels
New investor
Interest based on updated brand positioning
TriCities Electric
Doubling Organic Reach in Just 15 Days
+100%
increase in keyword rankings
+56%
growth in organic impressions
15 Days
to measurable SEO traction
RBM’s Website, SEO, and Paid Media teams helped TriCities Electric establish rapid online traction within weeks of launching their new website—proving how a strong foundation and focused optimization can deliver measurable growth fast.