Built for speed. Built to convert.
A custom website designed for speed, clarity and conversion, with a responsive layout for both residential and commercial audiences.
Overview.
TriCities Electric partnered with RBM to launch a new custom website that would modernize its digital presence and capture local leads — with the SEO work to follow as soon as it went live.
A residential and commercial electrical service provider.
Residential and commercial clients across the region.
Custom design and development, service page structure, tracking and technical SEO compliance.
Three decisions behind the build.
Two audiences, one site
A responsive layout optimized for both residential and commercial customers.
Structured for search
Key service pages organized for search relevance and easy navigation.
Measured from day one
Google Tag Manager tracking for calls, forms and page actions.
What was
delivered.
- A custom, responsive website
- Service pages structured for search relevance and navigation
- Google Tag Manager tracking for calls, forms and page actions
- Technical compliance for SEO, Core Web Vitals and mobile performance
Need a website built to grow?
More search clicks across the Tri-Cities.
Google Search Console clicks, July–August 2025: 37 to 59.
Before and after.
Search performance, with the reporting period in view.
RBM’s September 16, 2025 progress report compares July and August performance after active SEO began in July. Google Search Console clicks increased from 37 to 59 and impressions rose from 7.67K to 9.67K. Keyword coverage reached 160+, including 45+ top-ten positions. The partial September 1–15 figures are not compared with full months, and the report does not establish growth in booked jobs.
Four workstreams.
Local and service search
Mapped service queries to Kingsport, Johnson City and Bristol, Tennessee.
Technical SEO
Improved metadata, internal links and images, addressed technical issues and implemented relevant schema.
Measurement
Configured Search Console and GA4 to track organic discovery.
Business profile
Supported local discovery through Google Business Profile optimization.
A clearer foundation for organic discovery.
+59%.
Google Search Console clicks, July–August 2025: 37 to 59.
Ready for results like this?
Performance data tied to business goals.
RBM's marketing team worked closely with TriCities Electric leadership to align performance data with business objectives.
Highlights.
Local positioning
Advice on local market positioning and brand messaging.
Measurement
Tracking and analytics reviewed to ensure accurate measurement.
Next phase
Recommended tactics for continued organic and paid growth.
What this
included.
- Local market positioning and messaging advice
- Tracking and analytics review
- Next-phase organic and paid recommendations
Grow Your Business with RBM's Integrated Campaigns?
A 60-second story of expertise and reliability.
Promotional video produced
As part of the Digital Times partnership, RBM produced a 60-second promotional video for TriCities Electric.
Highlights.
Script and edit
Written and edited to highlight the company's expertise and reliability.
Built for reuse
Optimized for use across social channels and the company website.
Working for SEO and ads
Integrated into SEO and ad landing pages for added engagement.
What this
included.
- Video scripting
- Editing and optimization for social and web
- Integration into SEO and ad landing pages
Grow Your Business with RBM's Integrated Campaigns?
Capturing high-intent searchers in real time.
While organic growth built traction, RBM's Paid Media team set up and optimized Google Ads campaigns.
Highlights.
Local service campaigns
Targeted campaigns focused on local service keywords.
Conversion tracking
Tracking for calls and form submissions.
Ongoing optimization
Bids and ad copy adjusted continuously for performance and ROI.
What this
included.
- Google Ads campaigns on local service keywords
- Call and form submission tracking
- Continuous bid adjustments
- Ad copy optimization