Royal Medical Center

Transforming Royal Medical Center's Digital Presence

RBM's Website, Paid Advertising, SEO, and Creative teams collaborated to help Royal Medical Center — a national Hormone Replacement and Weight Loss provider — build a measurable, scalable, and patient-first marketing system.

Creative Design & Visual AssetsPaid Advertising (PPC)SEOSocial Media ManagementWebsite Design & Development

+157%Monthly form submissions

+258%Paid ad conversions

433New monthly phone calls

The Project

Royal Medical Center offers hormone replacement and weight loss therapy to patients across the U.S. through telehealth. Before partnering with Rare Blue Moon, their digital foundation lacked structure and visibility. The website was outdated and difficult to use on mobile. Paid ads were active but underperforming, and tracking wasn't properly implemented.

Results at a Glance

+157% Monthly form submissions

+258% Paid ad conversions

433 New monthly phone calls

-50% Mobile bounce rate

Positive ROI Ad spend & website investment

What We Did

Website Design & Development

Built a clean, modular website designed for speed and clarity. Simplified patient pathways across Book, Renew, Services, Pricing, and FAQs. Integrated booking forms and secure call-to-action tracking. Ensured full mobile responsiveness and ADA-friendly accessibility, and added schema, metadata, and optimized on-page structure.

Paid Advertising (PPC)

Completed a full account restructure with segmented campaigns for TRT, HRT, and Weight Loss. Conducted keyword research, ad copy optimization, and built conversion-focused landing pages. Ran A/B testing of creative assets with continuous weekly optimization for bids, locations, and device performance, and expanded across Google Search, YouTube, and Discovery.

SEO

Optimized metadata, headings, and internal linking. Improved Core Web Vitals and page load speeds. Created structured data for services, reviews, and FAQs, and enhanced the Google Business Profile for local discovery.

Social Media Management

Developed branded content for patient education and engagement. Scheduled posts aligned with campaigns and seasonal messaging, and maintained a consistent visual identity across platforms.

Creative Design & Visual Assets

Refreshed the visual identity with clean, medical-grade professionalism. Designed graphics and ad visuals for paid media, applying consistent typography, imagery, and messaging.

The Impact

Royal Medical Center now runs on a connected, performance-driven digital ecosystem — where the website, paid ads, and organic visibility all work together. Their new patient experience is clear, mobile-friendly, and measurable. Paid and organic channels support each other, ensuring consistent results and steady lead flow month after month. RBM helped the clinic evolve from disconnected efforts to a cohesive, data-backed growth system.