TriCities Electric

Doubling Organic Reach in Just 15 Days

RBM's Website, SEO, and Paid Media teams helped TriCities Electric establish rapid online traction within weeks of launching their new website—proving how a strong foundation and focused optimization can deliver measurable growth fast.

Paid Advertising (PPC)SEOStrategy & ConsultingVideo ProductionWebsite Design & Development

+100%Increase in keyword rankings

+56%Growth in organic impressions

15 DaysTo measurable SEO traction

The Project

TriCities Electric is a residential and commercial electrical service provider serving clients across the region. After partnering with Rare Blue Moon, the company launched a new custom website aimed at modernizing its digital presence and capturing local leads. With the website live, RBM's goal was clear: build immediate SEO traction and create a system that converts visibility into qualified inquiries.

Results at a Glance

+100% Increase in keyword rankings

+56% Growth in organic impressions

15 Days To measurable SEO traction

42 → 84 Keyword rankings

2.64K → 4.13K Organic impressions

What We Did

Website Design & Development

RBM built a custom website designed for speed, clarity, and conversion — developing a responsive layout optimized for both residential and commercial audiences, structuring key service pages for search relevance and user navigation, integrating tracking through Google Tag Manager for calls, forms, and page actions, and ensuring technical compliance for SEO, Core Web Vitals, and mobile performance.

SEO

With the site live, RBM launched a rapid SEO implementation plan focused on early visibility — a full technical audit and site indexing validation, keyword research targeting “electrical services,” “commercial electrician,” and local intent terms, optimized homepage, service pages, and metadata for immediate search relevance, improved internal linking and structured data, and a Google Business Profile setup with enhanced local listings.

Paid Advertising (PPC)

While organic growth built traction, RBM's Paid Media team set up and optimized Google Ads campaigns to capture high-intent searchers in real time — creating targeted campaigns focused on local service keywords, implementing conversion tracking for calls and form submissions, and continuously adjusting bids and ad copy for performance and ROI.

Video Production

As part of the Digital Times partnership, RBM produced a 60-second promotional video for TriCities Electric — scripting and editing the video to highlight the company's expertise and reliability, optimizing the asset for use across social channels and the company website, and integrating the video into SEO and ad landing pages for added engagement value.

Strategy & Consulting

RBM's marketing team worked closely with TriCities Electric leadership to align performance data with business objectives — advising on local market positioning and brand messaging, reviewing tracking and analytics to ensure accurate measurement, and recommending next-phase tactics for continued organic and paid growth.

The Impact

TriCities Electric is now positioned as a strong contender in its market, with a foundation built for long-term growth. The website, SEO, and ad ecosystem work together to drive consistent visibility, engagement, and conversions. By combining technical excellence with local strategy, RBM helped transform a new website into a lead-generating, search-optimized growth engine.