Two audiences, two clear paths Built around a customised approach
American Lawnscape provides lawn treatment across North Texas. Rare Blue Moon designed and built a site that separates homeowner and commercial routes, explains the company's customised approach, and documents the service experience from first notice to follow-up.
Overview.
American Lawnscape treats lawns across North Texas from its base in Celina. Rare Blue Moon designed and built a site organised as a numbered sequence — the method, the approach, audience paths, services, the customer experience, service area and reviews. Homeowners and commercial clients each have their own route, six services have their own pages, and each town in the service area has a dedicated landing page. A service experience section documents every notification the company sends the customer communication process before, during, and after service visits.
Lawn treatment — weed control, fertilisation, aeration, disease and insect control
North Texas homeowners, property managers, and landscape companies outsourcing treatment
Redesign, redevelopment, service and city landing pages, content structure and conversion points
Three decisions behind the build.
A path for each audience
The third section divides the site into a homeowner route and a commercial route, the latter covering storefronts, facilities managers and the landscape companies that outsource treatment work.
Lead with the customised approach
Every plan is built around a lawn's own conditions, so the site sets out the six factors that shape a treatment plan — turf type, weed pressure, soil, irrigation, seasonal timing and long-term health.
Document the service experience
A dedicated section maps every notification the company sends before, during and after a visit, putting the full service sequence on the page.
On every screen.
What was
delivered.
- Home page organised as a numbered nine-section sequence
- Residential lawn care path
- Commercial turf solutions path
- Six service pages: weed control, fertilisation, core aeration, ornamental plant nutrition, disease prevention and insect control
- City landing pages for Allen, Anna, Celina, Frisco, McKinney, Melissa, Plano and Prosper
- Service experience section covering customer notifications
- Customer review section
- Turf Veteran™ branding carried through the site
- Service area section
- Quote and contact routing