A clinical practice, clearly presented Built around a three-stage method
Highve is a virtual functional medicine practice led by a double board-certified APRN. Rare Blue Moon migrated the site to WordPress and structured it around the practice's three-stage care method, with clinical credentials and licensed states presented on the page.
Overview.
Highve delivers functional medicine online, led by Marcela Leitao, APRN. Rare Blue Moon migrated the site onto WordPress and structured it around the practice's own care method — Decode, Architect and Calibrate — so the page follows the process in sequence, from testing through to ongoing review. Areas of care are grouped into five categories, each with its own space. The clinician's board certifications, multi-state licensure and languages have a dedicated section, the states served are listed on the page, and the platform allows the team to make updates in-house.
A virtual functional medicine practice
Adults seeking root-cause healthcare in the states the practice is licensed to serve
Redesign, redevelopment, platform migration from Webflow, content structure and conversion points
Three decisions behind the build.
Structure the site around the care method
Highve's process already had three defined stages, so the home page is built to follow them in order, setting out what care involves as a sequence rather than as a list of features.
Group the areas of care
Five categories — hormonal, metabolic, digestive, performance and longevity — organise the practice's work, giving each area enough space on the page to be explained properly.
State credentials and coverage on the page
A dedicated section carries the clinician's board certifications and languages, and the states the practice serves are listed directly on the page rather than left to an enquiry.
On every screen.
What was
delivered.
- Migration from Webflow onto WordPress
- Home page structured on the Decode, Architect and Calibrate method
- Our Approach page
- Areas of care section covering five categories
- Clinical leadership section with credentials and languages
- Licensed states panel
- FAQ section and full FAQ page
- Shop page
- Discovery call enquiry as the primary call to action
- Patient testimonial carousel and Instagram feed