One brand, three clear paths Coaching, speaking and the book
Jon “Money Mase” Mason is a business coach, speaker and author. Rare Blue Moon designed and built a WordPress site that gives each side of his business its own route, with an online store offering purchasing options for both individuals and teams.
Overview.
Jon Mason works with businesses under the Money Mase name as a coach, a speaker and the author of Prospecting Secrets. Rare Blue Moon designed and built a site that introduces him and then gives each part of the business its own path. The home page opens with his story and sets out three routes coaching, speaking and the book each leading to its own page. Behind the book sits an online store with purchasing options for individuals and for teams, and the coaching route links out to the booking platform Jon uses. Separate pages cover video, social and team recruitment.
Business coaching, sales training, speaking and a published book
Businesses and individuals looking for sales training and coaching
Website design, development, content structure, online store setup, bulk purchasing options and conversion point
Three decisions behind the build.
A story-led introduction
Money Mase is a personal brand, so the home page is designed to open with Jon's own story before introducing any service, establishing who he is as the entry point to the rest of the site.
A separate path for each offer
Coaching, speaking and the book each have a defined route from the home page, with their own page and call to action, so the three parts of the business are presented distinctly rather than as one combined offer.
A store for individuals and teams
The book is sold to single readers and to organisations, so the store was configured with bulk pricing options alongside single-copy purchase, supporting individual purchases and bulk ordering options.
On every screen.
What was
delivered.
- Home page with a story-led introduction and three defined routes
- About page
- Speaking enquiry page
- Book page presenting single and bulk purchasing options
- WooCommerce store with cart and checkout
- Video page
- Social page linking the brand's channels
- Team recruitment page
- Contact page with published email address
- Outbound link to the coaching booking platform