Rebuilt for mobile. Built to be found.
A redeveloped website with modern UX and SEO best practices — clear page structure, faster load times and conversion points like click-to-call, estimate requests and booking forms.
Overview.
Primo's site showcased strong service offerings but lacked technical optimization and struggled to appear in local search. RBM redeveloped it to be fast, clear and ready for the SEO work that followed.
An auto collision, refinishing and paint restoration center in Pompano Beach, Florida.
Drivers seeking auto body repair and auto painting in Pompano Beach, Florida.
Redesign, redevelopment, conversion points, SSL, hosting and ongoing maintenance support.
Three decisions behind the build.
Mobile first
Core pages redesigned for mobile responsiveness and faster load times.
Structure for search
A clear page structure with optimized meta titles and headers.
Built to convert
Click-to-call, estimate requests and booking forms placed where visitors act.
What was
delivered.
- Redesigned core pages for mobile responsiveness and faster load times
- Clear page structure with optimized meta titles and headers
- Click-to-call, estimate request and booking form conversion points
- SSL security, hosting stability and backend maintenance support
Need a website built to grow?
Stronger local search visibility in Pompano Beach.
Modeled organic traffic, July–August 2026: 346 to 401; third-party estimate.
Before and after.
Search performance, with the reporting period in view.
Primo Paint Body & Repair serves Pompano Beach, Florida. The August 2026 SEO report, prepared September 14, shows modeled organic traffic rising from 346 to 401, while Google Search Console clicks increased from 68 to 77 and impressions from 8,170 to 9,333. The September 13 position export contains 172 ranking records across 99 unique queries, including 14 first-place Local Pack records. Ranking records are not unique keywords, and modeled traffic is not a measured visit or lead count.
Four workstreams.
Local service relevance
Focused visibility on auto body repair and auto painting queries in Pompano Beach.
Measured search activity
GSC clicks increased from 68 to 77 and impressions from 8,170 to 9,333 in July–August 2026.
Keyword coverage
Dashboard keyword coverage increased from 158 to 172 over the same period.
Local Pack presence
The September 13 export included 14 first-place Local Pack ranking records.
A clearer foundation for organic discovery.
+15.9%.
Modeled organic traffic, July–August 2026: 346 to 401; third-party estimate.
Ready for results like this?
An active, local community presence.
RBM strengthened Primo's community presence with an active social media strategy.
Highlights.
Monthly content calendar
Two static posts plus one video each week.
Custom visuals
Graphics highlighting services, team expertise and before-and-after results.
Optimized timing
Posts scheduled for the best engagement times and platform reach.
What this
included.
- Monthly content calendar
- Custom service and before-and-after visuals
- Scheduling for optimal engagement
- Engagement monitoring and content adjustments
Grow Your Business with RBM's Integrated Campaigns?
One strategy across web, SEO and paid.
RBM's strategic oversight ensured every element — web, SEO, and paid — worked cohesively.
Highlights.
Initial strategy session
Aligned business goals, target audiences and tone of voice.
Performance review
Google Analytics and Ads data reviewed to track ROI.
Next-step advice
Opportunities in local video marketing and review management.
What this
included.
- Initial strategy session
- Analytics and Ads dashboard reviews
- ROI tracking
- Recommendations on local video and review management
Grow Your Business with RBM's Integrated Campaigns?
Ads aimed at local service intent.
To complement the organic push, RBM launched and optimized Google Ads campaigns focused on local service intent.
Highlights.
Targeted campaigns
Campaigns built around "auto body repair," "collision repair near me" and related searches.
Transparent tracking
Call and form tracking for clear ad attribution.
Continuous refinement
Ad copy and bid strategy refined based on early data.
What this
included.
- Google Ads campaigns for local service intent
- Call and form tracking
- Ad copy refinement
- Bid strategy optimization