Clear pathways. Built for patients.
A clean, modular website built for speed and clarity, with simplified patient pathways across Book, Renew, Services, Pricing and FAQs.
Overview.
Royal Medical Center's website was outdated and difficult to use on mobile, and tracking was not properly implemented. RBM built a patient-first site that is measurable and scalable.
A national hormone replacement and weight loss therapy provider, delivered through telehealth.
Patients across the U.S.
Modular site build, patient pathways, booking forms, tracking, accessibility and on-page SEO.
Three decisions behind the build.
Simplified pathways
Book, Renew, Services, Pricing and FAQs made easy to reach.
Tracked actions
Booking forms and secure call-to-action tracking integrated.
Accessible on any device
Full mobile responsiveness and ADA-friendly accessibility.
What was
delivered.
- A clean, modular website designed for speed and clarity
- Simplified patient pathways: Book, Renew, Services, Pricing and FAQs
- Booking forms and secure call-to-action tracking
- Full mobile responsiveness and ADA-friendly accessibility
- Schema, metadata and optimized on-page structure
Need a website built to grow?
Broader keyword visibility for a national healthcare provider.
Ranking keyword growth, July–September 2025: 643 to approximately 1,100.
Before and after.
Search performance, with the reporting period in view.
The July–September 2025 SEO report shows wider keyword coverage and a stronger backlink profile. Ranking keywords increased from 643 to approximately 1,100. Modeled organic traffic moved from 2.9K to 2.6K over the same period, so this case study does not present those visibility gains as traffic growth. Search Console volume comparisons in the report use unequal August and September windows and are not treated as like-for-like monthly gains.
Four workstreams.
On-page SEO
Improved metadata and page structure around healthcare services.
Technical foundation
Addressed technical health and internal linking for clearer service discovery.
Content and links
Supported relevant content and link-building activity.
Business profile
Supported Google Business Profile visibility.
A clearer foundation for organic discovery.
+71%.
Ranking keyword growth, July–September 2025: 643 to approximately 1,100.
Ready for results like this?
Patient education, consistently on brand.
RBM developed branded content for patient education and engagement.
Highlights.
Branded education
Content created for patient education and engagement.
Campaign-aligned
Posts scheduled around campaigns and seasonal messaging.
Consistent identity
A consistent visual identity maintained across platforms.
What this
included.
- Branded patient education content
- Posts aligned with campaigns and seasonal messaging
- Consistent visual identity across platforms
Grow Your Business with RBM's Integrated Campaigns?
Medical-grade professionalism, visually.
RBM refreshed the visual identity with clean, medical-grade professionalism.
Highlights.
Refreshed identity
A clean, professional visual identity.
Ad visuals
Graphics and visuals designed for paid media.
Consistent system
Typography, imagery and messaging applied consistently.
What this
included.
- Visual identity refresh
- Graphics and ad visuals for paid media
- Consistent typography, imagery and messaging
Grow Your Business with RBM's Integrated Campaigns?
A full account restructure, segmented by service.
Paid ad conversions
RBM completed a full account restructure with segmented campaigns for TRT, HRT and Weight Loss.
Highlights.
Segmented campaigns
Separate campaigns for TRT, HRT and Weight Loss.
Conversion-focused
Keyword research, ad copy optimization and conversion-focused landing pages.
Always testing
A/B testing of creative with weekly optimization of bids, locations and devices.
What this
included.
- Full account restructure
- Keyword research and ad copy optimization
- Conversion-focused landing pages
- Expansion across Google Search, YouTube and Discovery