Brand Strategy & Identity

Foundational clarity. Bold visuals. A brand built to last.

We help businesses uncover who they are, define where they’re going, and design how they’ll be remembered through intentional brand strategy and unforgettable creative.

Trusted by Leading Brands

Why Our Branding Work

Most brands struggle to stay consistent and compelling in their messaging. At Rare Blue Moon, we bring clarity, strategy, and execution to both your content and email marketing, helping you generate organic traffic, nurture your audience, and drive action. Every piece we create is designed to:

  • Increase visibility with SEO-optimized blog content
  • Build authority and educate your audience
  • Nurture leads and subscribers through well-timed email flows
  • Convert readers with persuasive storytelling and smart CTAs
  • Reduce churn and increase engagement through automation
  • Strengthen your brand voice across every channel

What We Deliver

From long-form blog posts to high-converting email campaigns, we write, design, and deliver content that fuels your funnel.

Our Brand Strategy & Identity Services Include:

  • Discovery workshops to uncover brand voice, values, and vision
  • Competitive research and positioning frameworks
  • Tagline, tone, messaging, and elevator pitch development
  • Logo design (multiple concepts + revisions)
  • Font systems and color palette creation (HEX, RGB, CMYK)
  • Social media logo formats and web icons (favicon, square formats)
  • Full brand style guide with usage rules and examples
  • Business card, letterhead, and signage design
  • Editable source files and print/web-ready asset delivery
  • Consulting on launch strategy, brand rollout, and audience targeting

Start With Strategy. Scale With Identity.

We don’t just design; we advise.

Many clients come to us with questions. Who are we targeting? What’s our message? Where should we show up next?

That’s why we combine visual identity with executive-level strategy. We help you:

Clarify who your brand is (and who it’s not)

Position yourself competitively in the market

Map out the next 90 days with a brand-led go-to-market plan

Align messaging across your site, ads, emails, and beyond

Create a brand that fuels both confidence and conversions

Our Process

Our Process

01

Discovery & Brand Strategy

We kick things off with a brand deep-dive. This includes workshops, competitor analysis, and audience research to define your positioning and message.

02

Visual Identity Design

Next, we translate your brand strategy into visuals: logos, typography, color, and styles that reflect who you are and appeal to your audience.

03

Brand System Delivery

We package everything into a complete brand kit, including usage guidelines, print/web formats, editable files, and social-ready assets.

04

Ongoing Consulting

Need help beyond design? We offer ongoing support for launch, campaign planning, audience segmentation, and high-level marketing decisions.

Need More Than Branding?

We provide end-to-end creative and strategic support:

Website design and development to match your brand

Content strategy, SEO, and lead generation

Social media rollout and visual templates

Video production with on-brand messaging

Paid campaigns to get your brand seen and remembered

WEBSITE

SEO

Social Media

Jon Mason • Author
Branding & Growth

A Brand That Feels Like You—And Converts Like Crazy

Rare Blue Moon helped client go from scattered visuals and unclear messaging to a complete brand transformation. In just 90 days, they saw:

Read the Case Study

4x

Increase in lead conversion on branded landing pages

89%

Lift in social media engagement after relaunch

Streamlined

Messaging across all marketing channels

New investor

Interest based on updated brand positioning

TriCities Electric

Doubling Organic Reach in Just 15 Days

+100%

increase in keyword rankings

+56%

growth in organic impressions

15 Days

to measurable SEO traction
RBM’s Website, SEO, and Paid Media teams helped TriCities Electric establish rapid online traction within weeks of launching their new website—proving how a strong foundation and focused optimization can deliver measurable growth fast.

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Let's Build Something Worth Remembering?

If you're ready for a strategic partner who understands how to scale—from local wins to global campaigns—we're ready to talk.

Digital Strategy • SEO • Paid Media • Social Content • Analytics • CONVERSION RATE OPTIMIZATION